Top Gear'ın 2019 sezonunun büyük başarısı, ekibi Lego ile çalışmaya itti. Pek çok otomobil tutkununun hobisi olan Top Gear ve Lego ikilisi, yeni model araçlar ile birlikte evlerimize giriş yapacak.
Top Gear'ın son sezonunda Chris Harris, Andrew ‘Freddie’ Flintoff ve Paddy McGuinness bulunuyor. Orijinal üçlünün ardından geçirilen en iyi sezon olarak tanımlanan yeni sezon, BBC Two'nun 2019 yılındaki en başarılı şovu olarak gösteriliyor.
Galeri: Top Gear 27. Sezon Fragmanı
Top Gear, şimdilerde 42. yayın tarihini kutluyor. Dünya çapında 350 milyon izleyiciye ve 200 farklı ülkeye ulaşan program, dünyanın en çok izlenen reality programı olmayı başardı.
Top Gear'ın bu başarısını değerlendirmek isteyen Lego, ekibin favori modellerini ve bazı özel tasarımları modelleştirmeye hazırlanıyor. Bu modellerin tamamı Technic setlerinden oluşacak. Lego Technic setleri çok daha kompleks yapıları ile dikkat çekiyor.
Top Gear is the world’s biggest and longest-running motoring entertainment show, spanning 42 years of heritage with a huge following of an estimated 350m viewers globally, across 200+ territories, making it one of the world’s most widely watched factual TV programmes. The latest series of Top Gear featuring Andrew ‘Freddie’ Flintoff, Paddy McGuinness and Chris Harris has been by far the best performing series of recent years, making it BBC TWO’s biggest show so far in 2019.
The Top Gear brand also has a proven-track record in consumer products, with the world’s biggest monthly motoring magazine, DVD’s, books and gaming, plus the Top Gear website that attracts 4.5 million unique users per month. Top Gear’s Social media platforms include profiles on YouTube with 2.2 billion video views and 6.7m subscribers, 21 million global fans on Facebook, 2 million followers for Twitter and 3.5m on Instagram, its fastest growing social profile.
Jason Easy, Head of Licensing UK, BBC Studios said: “We are extremely excited to have partnered with LEGO Technic. Both brands enjoy a very close relationship with their fans, it’s certainly a natural fit for both and we’re really looking forward to seeing the LEGO Technic Set hit the shelves next year.”
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 140 countries worldwide.
Eloise Bradley, Senior Licencing Manager, The LEGO Group said:“Bringing LEGO Technic and BBC Top Gear together will be a dream come true for car fans all over the world. We’re looking forward to working with BBC Top Gear to bring some amazing innovative engineering to life – stay tuned!”
For more information, please contact: Emma.Burch@bbc.com
NOTES TO EDITORS
About BBC Studios
BBC Studios, a global content company with British creativity at its heart, is a commercial subsidiary of the BBC Group. Formed in April 2018 by the merger of BBC Worldwide and BBC Studios, it spans content financing, development, production, sales, branded services and ancillaries. BBC Studios’ award-winning British programmes are internationally recognised across a broad range of genres and specialisms. It has offices in 22 markets globally, including seven production bases in the UK and production bases and partnerships in a further nine countries around the world. The company, which makes 2500 hours of content a year, is a champion for British creativity around the world and a committed partner for the UK’s independent sector. BBC Studios has revenue of £1.4bn, and returns around £200m to the BBC Group annually, complementing the BBC’s licence fee and enhancing programmes for UK audiences.